Journal of Environmental Biology

Factors influencing the entrepreneurial behaviour of women entrepreneurs of self help groups in Andhra Pradesh  

G.K. Siddeswari* and P.V. Sathya Gopal 

Department of Agricultural Extension, S.V. Agricultural College, Tirupati - 517 502, India

*Corresponding Author Email : siddu.gk18@gmail.com

Received: 13.06.2020                                                                   Revised: 15.11.2020                                                    Accepted: 15.12.2020

Abstract

Aim: To identify the factors influencing the entrepreneurial behaviour of women entrepreneurs and to develop a strategy for promoting entrepreneurship among SHG women.

Methodology: The present investigation was carried out in three districts of Andhra Pradesh viz., Chittoor (from Rayalaseema region), East Godavari (from Coastal region) and Srikakulam (from North Coastal region) during 2016-18.

Results: The findings of the study revealed that nearly two-fifth (37.92%) of the total women entrepreneurs had neutral entrepreneurial behaviour,  followed by 21.67 % with highly favourable and 18.75 % with moderately unfavourable entrepreneurial behaviour, whereas only 12.5 % and 9.16 % of them had moderately favourable and highly unfavourable entrepreneurial behaviour, respectively. The overview of the correlation analysis revealed that education, annual income, social participation, mass media exposure, extension contact, training received, innovativeness, decision making ability, achievement motivation, value orientation, management orientation, economic orientation, scientific orientation, risk orientation and credit orientation had a positively significant relationship with the entrepreneurial behaviour of women entrepreneurs at 0.01 level of significance. The ‘R2’ value of 0.80 depicted that all the selected seventeen independent variables put together explained about 80 % variation in the entrepreneurial behaviour of women entrepreneurs.      

Interpretation: A suitable strategy was designed with seven steps, starting from ‘identification of potential women entrepreneurs from SHGs’ to ‘converting them as brand ambassadors for women entrepreneurship’.       

Key words: Entrepreneurial behaviour, Self help group, Women entrepreneurs

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